The ByWay™
Real stories. Behavior science. Zero BS. A Sunday essay for high-achievers done running on empty, plus the shorts and field notes in between.
Nobody knows what you need. (Except Maybe Your Dog)
For twenty years I got paid to sound certain about things.That's advertising, mostly. You walk into a room, you say...
Well, That's Just F*cking Perfect
Turns out, perfectionism isn't a personality trait. It's a survival strategy.
What if you’re not doing work wrong.
What if you’re just carrying too much of it, in the wrong ways.
When Everything Moves at Once
TMI Alert
You Can Call It Running Away.
But I'm going to call it running toward.
Taking Away My Own Safe Place To Hide
Yeah, that was a choice.... 🤷🏻♀️
I Was Supposed to Be Gone By Now.
The plan went sideways. Good.
Not movement. Not stillness. Deepening.
A note about the knowledge that lives in the in-between and why hard seasons counts even when it doesn't feel like it.
You Can Call It Regression If You Want To...
I’ve been sleeping on a pull-out sofa bed.
The Great Softening
We're so overdue for this one...
What Romanticizing Your Life Actually Means
And how to do it in the one you have right now.
The world got complicated. But being a human is still pretty damn simple.
Do you even remember the assignment?
When Things Settle Down" Is A Recipe for Regret
The lists don't end. The living can't wait for them to.
You've Mastered the Hustle. Here's What Comes Next.
And why I used to only drink my coffee standing up.
Maybe, it was never about balance.
For two decades, I was the person in the room who could always find the blind spot - in a brief, in a pitch, or in a...
What Hard Seasons Are Actually Of You
There's a client I'm working with right now who is in one of the hardest places a person can be in.
The Pivot Isn't the Problem.
You know the feeling.
Taking Away My Safe Place To Hide
The Story
My apartment was perfect, a week ago.
Everything I Own Is In A Storage Unit
Here's what 18 years in corporate advertising buys you:
Why Your Resolutions Keep Falling Apart & What Actually Works Instead
A winter-reset approach for high-achieving humans who want sustainable change in 2026.
You Don’t Need More Information—You Need Integration
We’re living in the age of information overload. If knowledge alone were the solution, none of us would be burned out....
I Did Everything Right. So Why Did It All Feel So Wrong?
There’s a version of my life that looked beautiful on paper.Two business degrees. A thriving career in advertising....