---
title: About Laura Robichaux, NBC-HWC | By Way of Grey
description: Twenty years in advertising, then board-certified as a health and wellness coach. Laura's story, credentials, and why burnout is an inside job.
---
Follow :
LAURA@BYWAYOFGREY.COM
[](https://www.bywayofgrey.com?hsLang=en)
- [For Individuals](https://www.bywayofgrey.com/for-individual)
- [For Companies](https://www.bywayofgrey.com/companies)
- [About](https://www.bywayofgrey.com/about)
- [Media](https://www.bywayofgrey.com/media)
- [Book A Call](https://www.bywayofgrey.com/booking)
- [Blog](https://www.bywayofgrey.com/blog)
- [For Individuals](https://www.bywayofgrey.com/for-individual)
- [For Companies](https://www.bywayofgrey.com/companies)
- [About](https://www.bywayofgrey.com/about)
- [Media](https://www.bywayofgrey.com/media)
- [Book A Call](https://www.bywayofgrey.com/booking)
- [Blog](https://www.bywayofgrey.com/blog)
[Take the Audit](http://audit.bywayofgrey.com)
ABOUT LAURA
# I Did Everything Right. And It All Felt Wrong.
For twenty years I built a career inside advertising and marketing, serving brands like Deloitte, Coca-Cola, and The Home Depot. I was the highest performer in the room and the most depleted person in it.
Then one Thanksgiving, on the sofa at my father's house in New Orleans, I told myself to stop living in black and white and start living by way of grey.
I sat on that idea for ten years. Then I built it.
[Learn More →](https://www.linkedin.com/company/by-way-of-grey/)
WHAT IT BUILT
## The Framework I Needed Back Then.
By Way of Grey runs on behavior science, nervous system regulation, and one belief I'll never move off of: you are not broken, you are patterned, and patterns can be changed.
###### I'm here to remind you to be human first.
CREDENTIALS
## Twenty Years Inside. Board Certified Out.
NBC-HWC · Board Certified Registered Yoga Teacher · 200-Hr 20 Years National Advertising Former VP · BBDO · Dagger · Hothouse Behavior Science & Nervous System Training
National Board Certification for Health & Wellness Coaches is one of the most rigorous credentials in the field, requiring medical-board oversight. Twenty years leading strategy for Deloitte, Coca-Cola, The Home Depot, IHG, DC Comics, and Delta Air Lines taught me how people actually change. Not in theory. Under pressure.
THE GREY AREA
###### *Pinterest vision board, but as my real life.*
---
## Let's Get You Unstuck.
Start with the three-minute audit, or book a free call.
[See If It's A Fit →](http://audit.bywayofgrey.com)
Burnout is an inside job. So is the way out of it.
EXPLORE
[For Individuals](https://www.bywayofgrey.com/for-individual?hsLang=en)
[For Companies](https://www.bywayofgrey.com/companies?hsLang=en)
[About Laura](https://www.bywayofgrey.com/about)
[Media](https://www.bywayofgrey.com/media?hsLang=en)
START
[Grey Area Audit™](http://audit.bywayofgrey.com)
[Book a Call](https://www.bywayofgrey.com/booking?hsLang=en)
[The ByWay™ Newsletter](https://www.bywayofgrey.com/?hsLang=en#subscribe)
FOLLOW
[Instagram](https://www.instagram.com/bywayofgrey/)
[Substack](https://bywayofgrey.substack.com/)
[Youtube](https://www.youtube.com/@Laura_Robichaux)[Linkedin](https://www.linkedin.com/company/by-way-of-grey/)
[Tiktok](https://www.tiktok.com/@laurarobichaux)
---
© 2026 By Way of Grey · Their way got you here. Your way gets you home.