The ByWay™
Real stories. Behavior science. Zero BS. A Sunday essay for high-achievers done running on empty, plus the shorts and field notes in between.
Jul 26, 2026
You've Mastered the Hustle. Here's What Comes Next.
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You've mastered the hustle. Now let's master the flow. This is...
Jul 12, 2026
"When Things Settle Down" Is A Recipe for Regret
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You've mastered the hustle. Now let's master the flow. This is...
Jul 05, 2026
The world got complicated. But being a human is still pretty damn simple.
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You've mastered the hustle. Now let's master the flow. This is...
Jun 21, 2026
What Romanticizing Your Life Actually Means
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You've mastered the hustle. Now let's master the flow. This is...
Jun 14, 2026
The Great Softening
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You've mastered the hustle. Now let's master the flow. This is...
Jun 07, 2026
You Can Call It Regression If You Want To...
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You've mastered the hustle. Now let's master the flow. This is...
May 17, 2026
Not movement. Not stillness. Deepening.
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You've mastered the hustle. Now let's master the flow. This is...
Burnout coaching
May 13, 2026
What Hard Seasons Are Actually Of You
There's a client I'm working with right now who is in one of the hardest places a person can be in.
May 10, 2026
I Was Supposed to Be Gone By Now.
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You've mastered the hustle. Now let's master the flow. This is...
burnout
May 06, 2026
The Pivot Isn't the Problem.
You know the feeling.
May 03, 2026
Taking Away My Own Safe Place To Hide
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You've mastered the hustle. Now let's master the flow. This is...
corporate career
Apr 29, 2026
Taking Away My Safe Place To Hide
The Story
My apartment was perfect, a week ago.
Apr 26, 2026
You Can Call It Running Away.
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You've mastered the hustle. Now let's master the flow. This is...
burnout
Apr 21, 2026
Everything I Own Is In A Storage Unit
Here's what 18 years in corporate advertising buys you:
Apr 19, 2026
When Everything Moves at Once
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You've mastered the hustle. Now let's master the flow. This is...
Apr 05, 2026
What if you’re not doing work wrong.
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You've mastered the hustle. Now let's master the flow. This is...
Mar 12, 2026
Well, That's Just F*cking Perfect
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You've mastered the hustle. Now let's master the flow. This is...
Programs
Nov 30, 2025
Why Your Resolutions Keep Falling Apart & What Actually Works Instead
A winter-reset approach for high-achieving humans who want sustainable change in 2026.
Burnout coaching
Sep 02, 2025
You Don’t Need More Information—You Need Integration
We’re living in the age of information overload. If knowledge alone were the solution, none of us would be burned out....
Burnout coaching
Jul 19, 2025
I Did Everything Right. So Why Did It All Feel So Wrong?
There’s a version of my life that looked beautiful on paper.Two business degrees. A thriving career in advertising....