LAURA ROBICHAUX

Founder, By Way of Grey
National Board Certified Health & Wellness Coach (NBC-HWC)
Behavior Change Strategist | Speaker | Yoga Teacher

Laura is a National Board Certified Health & Wellness Coach and behavior change strategist with expertise in helping individuals and organizations create more sustainable ways of working, living, and performing. Her work combines evidence-based health coaching, motivational interviewing, habit change strategy, and nervous system-informed wellbeing support.

Before founding By Way of Grey, Laura built a nearly 20-year career in marketing, advertising, and client leadership, where she developed a deep understanding of human motivation, behavioral adoption, messaging, and trust. She led strategic work across multiple agencies and supported nationally recognized brands, including Deloitte, The Home Depot, Coca-Cola, DC Comics, IHG Hotels & Resorts, Metro Atlanta Chamber, and Atlanta Sports Council.

That background now directly informs her approach to organizational wellbeing… not as generic wellness programming, but as behavior-aware, culture-aware, human-centered performance strategy.

Certifications & Training

Coaching & Wellbeing Expertise

• Evidence-based health and wellness coaching
• Motivational interviewing
• Behavior change strategy
• Habit formation and lifestyle design
• Stress and burnout recovery
• Nervous system regulation
• Sleep, energy, nutrition, and movement support
• Goal setting and accountability
• Virtual coaching delivery
• Workshop facilitation and public speaking
• Yoga, breathwork, and trauma-informed support

Professional Experience

Founder & National Board Certified Health Coach
By Way of Grey | Founded: February 2024
Laura provides 1:1 and group coaching to high-achieving professionals navigating burnout, stress, and lifestyle misalignment. She conducts structured coaching sessions focused on sustainable behavior change across stress, sleep, nutrition, movement, and personal wellbeing. Her work includes intake assessment, session documentation, progress tracking, values mapping, behavior-change planning, workshop facilitation, retreats, and executive wellbeing programming.

VP, Client Service & Consumer Behavior Expert
Multiple Agencies | Atlanta, GA | 2006 to 2024
Across 17 years in agency leadership, Laura led strategic programs and campaigns for major brands while developing deep expertise in human decision-making, behavior psychology, motivational messaging, audience segmentation, and behavioral adoption.