For two decades, I was the person in the room who could always find the blind spot - in a brief, in a pitch, or in a team member.
That was the job. Advertising doesn’t pay you for your own clarity; it pays you for theirs. I built strategy decks for companies with more care than I ever built a plan for my own life. I knew my clients’ five-year vision cold. I couldn’t have told you mine if you’d asked me at gunpoint. I was just following the plan, man… just climbing this ladder… (to where never even crossed my mind?)
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